O ye who believe! Fasting is prescribed to you as it was prescribed to those before you, that ye may (learn) self-restraint,- 184 (Fasting) for a fixed number of days; but if any of you is ill, or on a journey, the prescribed number (Should be made up) from days later. For those who can do it (With hardship), is a ransom, the feeding of one that is indigent. But he that will give more, of his own free will,- it is better for him. And it is better for you that ye fast, if ye only knew. 185 Ramadhan is the (month) in which was sent down the Qur'an, as a guide to mankind, also clear (Signs) for guidance and judgment (Between right and wrong). So every one of you who is present (at his home) during that month should spend it in fasting, but if any one is ill, or on a journey, the prescribed period (Should be made up) by days later. Allah intends every facility for you; He does not want to put to difficulties. (He wants you) to complete the prescribed period, and to glorify Him in that He has guided you; and perchance ye shall be grateful.
  
 
     
 
 
 
 
 
 
     
 
 

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Marketing to Muslims poses a challenge for retailers Print E-mail
Monday, 25 January 2010 15:32

Since the Sept. 11, 2001, attacks and with more recent incidents, such as the Ft. Hood shooting and attempted Christmas Day plane bombing, the word "Muslim" for some Americans is synonymous with terrorism. And that's an image that corporations don't want attached to their brand names.

A recent study by the Pew Forum on Religion and Public Life found that 35% of Americans have a negative view of Muslims and 45% believe Islam is more likely than other religions to encourage violence.

Even those championing marketing to Muslim consumers -- like Shikoh -- advise Western companies not to do what Best Buy did. Instead, in a move that seems both practical and defeatist, they recommend directing advertising in ethnic and religious media and away from the mainstream.

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