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Monday, 25 January 2010 15:32 |
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Since the Sept. 11, 2001, attacks and with more recent incidents, such as the Ft. Hood shooting and attempted Christmas Day plane bombing, the word "Muslim" for some Americans is synonymous with terrorism. And that's an image that corporations don't want attached to their brand names.
A recent study by the Pew Forum on Religion and Public Life found that 35% of Americans have a negative view of Muslims and 45% believe Islam is more likely than other religions to encourage violence.
Even those championing marketing to Muslim consumers -- like Shikoh -- advise Western companies not to do what Best Buy did. Instead, in a move that seems both practical and defeatist, they recommend directing advertising in ethnic and religious media and away from the mainstream. Read More
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